Books

The Art Of Choosing #2020

The Art Of Choosing By Sheena Iyengar The Art Of Choosing Every day we make choices Coke or Pepsi Save or spend Stay or go Whether mundane or life altering these choices define us and shape our lives Sheena Iyengar asks the difficult questions about how and
  • Title: The Art Of Choosing
  • Author: Sheena Iyengar
  • ISBN: 9781408702628
  • Page: 418
  • Format: Paperback
  • The Art Of Choosing By Sheena Iyengar Every day we make choices Coke or Pepsi Save or spend Stay or go Whether mundane or life altering, these choices define us and shape our lives Sheena Iyengar asks the difficult questions about how and why we choose Is the desire for choice innate or bound by culture Why do we sometimes choose against our best interests How much control do we really have over what weEvery day we make choices Coke or Pepsi Save or spend Stay or go Whether mundane or life altering, these choices define us and shape our lives Sheena Iyengar asks the difficult questions about how and why we choose Is the desire for choice innate or bound by culture Why do we sometimes choose against our best interests How much control do we really have over what we choose Sheena Iyengar s award winning research reveals that the answers are surprising and profound In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far reaching consequences Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead.
    The Art Of Choosing By Sheena Iyengar
    • [¹ The Art Of Choosing || ¼ PDF Read by ✓ Sheena Iyengar]
      418 Sheena Iyengar
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      Posted by:Sheena Iyengar
      Published :2020-06-21T22:54:17+00:00

    About "Sheena Iyengar"

    1. Sheena Iyengar

      Sheena Iyengar is the S.T Lee Professor of Business at Columbia University and a recipient of the Presidential Early Career Award She holds an undergraduate degree from the Wharton School of Business and a doctorate in social psychology from Stanford University Her work is regularly cited in periodicals such as the New York Times and the Wall Street Journal, Fortune and TIME Considered one of the world s experts on choice, Sheena has written her own book, The Art of Choosing In the book, she explores questions such as why choice is powerful, and where its power comes from the ways in which people make choices the relationship between how we choose and who we are why we are so often disappointed by our choices how much control we really have over our everyday choices how we choose when our options are practically unlimited and whether we should ever let others choose for us, and if so, whom and why.

    686 Comments


    1. I had to read this non fiction book quite slowly, over the course of a month, annoying friends and colleagues by citing Iyengar s studies as they attempted to choose items off a menu, though even this slow pace wasn t long enough to really make the information stick in my brain.Iyengar presents a rather overwhelming amount of information on her enormous and fascinating topic, mostly in the form of psychology experiments about how people choose things and make decisions both trivial and life or d [...]



    2. Here are a few lines from the wiki profile of the author Sheena Iyengar was born in Toronto, Canada in 1969 Her parents had emigrated there from Delhi, India.When Iyengar was three years old, she was diagnosed with a rare form of retinitis pigmentosa, an inherited disease of retinal degeneration By 6th grade, Iyengar had lost the ability to read, and by 11th grade, she had lost her sight entirely and could only perceive light Iyengar s life had also taken another turn in high school when she was [...]



    3. By the time I finished this book I found I wanted to start it all over again Sometimes I think I may have missed my calling, by not pursuing the field of decision making I am so bad at it, and yet I recognize that it is the key to navigating the modern world in the West, where the simplest decisions are rendered ridiculously complex by the plethora of choice Iyengar covers the waterfront with her examination of choice, from birth to death, and addresses many of the major life choices most of us [...]


    4. Interesting little book that really makes its readers think about what they choose, whether it s their purchases, their friends or even the simple act of saying yes or no.


    5. Outstanding and prolific, amazing book by an awesome author We do the same thing in our lives embracing information that supports what we already prefer or vindicates choices we made After all, it feels better to justify our opinions rather than challenge them my pick of the quotes from the bookThe Introduction is warm and amiable, you get to picture a little bit of the writer s life and character, events in her past which then shaped her life and including the project of this book, when you rea [...]


    6. Okay, so I m probably starting out with a spoiler, but Sheela Iyengar is the person who conducted the jam study that jam study In books about choice, this is like being Keith Richards For those of you unfamiliar, the jam study took place in a super market 20 kinds of jams on display to taste, people were less likely to buy a jam than 7 kinds of display The magic number is 7 or 2, not coincidentally like how many items we can keep in our short term memory Iyengar, unlike some other authors in thi [...]


    7. I came across this book by accident so it wasn t a choice by adding it on my toread list The I read, the it reminded me of a book I read last year Willpower by mr Baumeister, and I liked that book a lot The Art of Choosing is a pleasant read full of stories and weird psychological social experiments done in very different domains and it keeps on entertaining that way The only downside I can think of is that it s not a ver practical book don t expect to learn the 3 rules of thumb to make any ch [...]


    8. Effectively written takes the issue of choice from various perspectives, cultural, psychological, evolutionary, and business The beginning and the final chapters were the best the book really takes off after she describes her Menlo Park jam experiment In general the coolest parts of the book involved her description and distillation of important psychological experiments which involve the subject of choice.One aspect of choice she may consider deeply is how our morality affects decision making [...]


    9. This book discusses some research by the author and others about how we make choices, and how having too many choices can lead to difficult decision making But it s interesting that the author chooses to ignore all the existing research that contradicts the point she is trying to make.Take for example her jam study , where people offered 6 varieties of jam samples were much likely to buy jam in a store than those offered 24 different samples The author is well aware that other researchers have [...]


    10. What I really learn about Sheena is that she taught me about her excitement and optimism in choosing She didn t choose blindness, and being blind took many options off the table, but her bodily condition that she didn t choose let her to make the most of what she could choose.Whether or not, we have to choose because we are the master of our choice otherwise, we ll find ourselves trapped as a slave of choosing Remember we have the power to go from where are today to where we want to be tomorrow [...]


    11. A autora passou d cadas atuando no ramo de pesquisa sobre como as escolhas nos moldam e interferem em nossa vis o de mundo Ela fez sua p s gradua o em Standford e teve aulas com ningu m menos que Amos Tversky, pioneiro na ci ncia cognitiva e co autor de diversas pesquisas e trabalhos realizados com Daniel KahnemanDaniel Kahneman Achei interessante como culturas influenciam na forma como fazemos nossas escolhas Muitos preferem ser livre e ter op es para escolher, j outros preferem mais que as esc [...]


    12. Choice draws power from its promise of almost infinite possibility, but what is possible is also what is unknown We can use choice to shape our lives, but we still face great uncertainty And sometimes, in some very special circumstances, it s better not to have any choices at all.


    13. I absolutely loved this book The author goes to great lengths to clarify why we make the choices we make She looks at how we are raised helps influence how we approach decisions, how other influence us in the moment of making a choice, how we really feel about the choices we make and how even when you abstain from making a choice you are still making a choice I really enjoyed reading this as it was able to be both personal and informative i hope this doesn t end up getting lumped in with The Sec [...]


    14. As the author detailed her social experiments on choice, I kept thinking how fun it would be to do those experiments Being a social scientist sounds like fun There s no but I still wish I could spend my day thinking of ways to see how people think.I first heard of Sheena Iyengar when I saw her TED talk She writes very much as she speaks very simply, personally, and engagingly I was initially a little put off by her personal anecdotes, thinking that they didn t address her issues so much as make [...]



    15. p265 It is tempting to promote choice as the great equalizer after all, that s what so many dreams, including the American one, are built on We should not, however, take this to mean that faith, hope, and rhetoric alone are sufficient Like the swimming rats in Richter s experiment, we can survive for only so long without solid ground beneath our feet if the choices aren t real, sooner or later we will go under.


    16. There were two or three ideas here which by itself made the book worth it for me One was an examination of how choice is a modeling act, a defining action for our identity The author uses the analogy of an sculpture in progress our identity being the unfinished sculpture and choice is a tool to unearth it beneath all the marble of shoulds and shouldnts But then, our identity, turns out, is a dynamic process rather than a static sculpture conditions may change or we may change with time, hopeful [...]


    17. Definitely raised some interesting points I can definitely pick up some important tips and use them to become less obsessive about making the right choice Anyway I will have to give it a second read


    18. I m not so crazy about this book I feel its reach exceeds its grasp First I thought it was the pop science genre in general, but when I picked up Brian Christian s Most Human Human I couldn t put it down In comparisonThe Art of Choosing is sluggish, and sometimes a little out of left field.For example, in a study she did with a grad student, they tracked hundreds of graduating college seniors describing their ideal job over a six to nine month period that it took the subjects to find work each t [...]


    19. I really enjoyed this book It is written in the psychology sociology arena similar to the Malcolm Gladwell style There were some very interesting studies presented that give the reader insight into the decision making though process It also identifies cultural differences effecting decision making However, I didn t love how the book ended It felt somewhat abrupt, non encompassing and didn t clearly translate to me what I can do to improve my decision making process The author did attempt to do t [...]


    20. This book generally talks about how we make decisions 1 Our choices are determined by two opposing systems the automatic and the reflective.Marshmallow experiment.Those who eat the marshmallow immediately AUTOMATIC.Delayed Gratification REFLECTIVE.Reflective system links to greater long term success.2 We often use rules of thumb to help us make decisions, but these can be faulty.While making the decisions our mind is biased towards the truth which is easily available to our memory.3 We want to m [...]


    21. Really interesting look at all kinds of choices and how we view choice in our lives The nursing home studies were interesting residents given choices, even very unimportant ones, were less likely to die and happier , as were some of the others In one, Indian arranged marriages were compared with marriages where the partners married for love After ten years, those in arranged marriages were happier.The main take home message of the books is that people are very irrational when they make choices E [...]


    22. Decision Making what delicious fun and dreadful conundrums Salesmen and teachers have always known that presentation matters, but Iyengar reveals just how much and why In this exceedingly eclectic and very readable book, Iyengar discusses the tension between our automatic and reflective mental systems when making decisions She explores the heuristics and biases present in cultural differences and the coping skills we use to diffuse cognitive dissonance Iyengar is most famous for the jam experime [...]


    23. This book was written by Professor Sheena Iyengar, one of the researchers who did the terrific jam study I refer to that study a lot in my classes and consulting work In this book, Iyengar reviews why making decisions is so difficult and why we so often make bad choices.I found the book a little frustrating she highlights all the problems but doesn t provide much guidance on how to make better decisions or how business leaders can use the insights to drive sales.


    24. Didn t like it quite as much as many of the reviewers on this site Found the experminets with the rats and I don t like rats and the dogs my uber dog lover Katherine would find these very disturbing cruel to say the least Also much of the book seemed to be what one could figure out using common sense Did learn and few things and some parts of this book were interesting than others.


    25. The author did an excellent job keeping a non fiction book interesting and moving right along I learned some interesting facts about how we choose or what impacts our choice Some pages I skimmed rather quickly, but overall wanted to read every word.


    26. It s okay It s very much a pop culture book though, and is about a cultural discussion of agency particularly Anglo vs Indian or Asian cultural assumptions rather than decision analysis or decision making heuristics.


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